Classes & Day Events

Education is a vital part of this event!

Selecting the right hair and skin care products are essential to maintaining a healthy beauty regime. Industry experts will be available to help take the guess work out of your routine. Experts will be available to: educate attendees on current products, curate a list of products needed for attendees’ specific hair and skin care concerns, discuss the importance of using organic and Paraben-Free products.

Glam Squad


The countdown has begun for the launch of International Shades of Beauty (ISOB) Hair and Beauty Trade Show.  Because ISOB loves and supports all things beauty, we thought it would be fun to have some fun. As a result, ISOB teamed up with professional fashion model and makeup artist, Kimberly Carey (Abu Dhabi), who created The Glam Squad Showdown.   

What is a GLAM Squad

GLAM squads consist of 6-8 members; each must be skilled in the area of hair and makeup.

ISOB is November 2-3,2019; the Glam Squad Showdown will be held November 3rd.

Where? Fairmont The Palm – Dubai

Time? ISOB events are 9:00 am – 5:00 pm; Glam Squad Showdown will begin at 12:30 pm

Rules of Engagement

Squads will be given a theme.  A show and storyline based on this theme must be created. Each squad will be given 4 models, and if requested, a fashion designer to help coordinate fashions for the theme. Squads are allowed to create their own fashion to meet the theme. November 2nd, the Squads will meet models and coordinate their action(s) for the actual show during a time to be determined. On show day, November 3rd, Squads will have 3-4 hours to put their looks together for the final showcase. **Mood board drafts MUST be submitted by October 19, 2019**

How to apply
Select your Squad of 6 or 8 people and complete the entry form on the website. An entry fee for each Squad is required to participate.
Entry Fee: Squads of 6 (3000AED) – Squads of 8 (5000AED)
Deadline: October 5, 2019 – Must enter by 11:59 pm (Additional details will be provided on October 6th)
Prize: TBD

How will GLAM Squads be judged?

A rubric will be created; each squad will be judged on Hair and Makeup in the following areas:

1. Creativity of the Theme (10), 2. Quality of Work (10), 3. Storyline and Flow (10), and 5. Overall Presentation (20) = 50 points total

If there is a tie, the audience will decide.


Who can benefit from the competition?

*Fashion Designers- Local or International designers can contribute a piece or pieces to fit a theme.
*Modeling Agencies/Models – Build partnerships throughout the GCC and Worldwide to present a diverse group of models.
*The GLAM Squad and Squads of the future






Calling All Fashion Students


Something epic is about to happen in Dubai and we are excited to have the fashion community participate. International Shades of Beauty (ISOB) is hosting a Hair and Beauty Trade Show. ISOB supports all things beauty; fashion is beauty and beauty is fashion! You may be thinking why you. As a fashion student, you have an opportunity to show the world your creative genius by entering ISOB’s first Headpiece Competition. The competition demonstrates ISOB’s platform: Education, Integrity, and Economic Development (See below).



When: November 2, 2019 during the ISOB Hair and Beauty Trade Show Dubai

Where: Fairmont The Palm (Dubai UAE)

Entry Fee: 250 AED

Entry Deadline: October 10th 


• Students must design their own headpiece (Education, Integrity)

• Students must wear their headpiece during the competition

• Students will be able to sell headpiece after the competition (Economic Development)

• Students will be judged on three categories:

1. Unique creativity

2. Stability

3. Cultural authenticity

• Students have an opportunity to win 2 awards*:

1. Overall Winner – Judge’s Choice

2. People’s Choice – ISOB Attendees will have an opportunity to vote for their favorite

*The Overall winner will receive a swag bag full of nice surprises and a trophy to commemorate the occasion. The People’s Choice winner will receive a trophy and a gift certificate.


Exhibition Tracks

  • Hair texture
  • Hair color
  • Extensions and Hair loss prevention
  • Estheticians
  • Make up and Artistry
  • The Beauty Business

Thank you to our ISOB sponsors